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Sunday 5 January 2014

How to Start Content Strategy For Website Marketing

When we investing virtual world strategies, we witnessed of different marketing strategies in internet marketing and it's receiving easy to wrapped up all the different ways of marketing tool to creature on the net. Content of a website is a snap of the whole thing in a website. A content audit is a best tool and technique to get in touch with user to know about website.

How many like click on my Facebook page? How many follower I attain on Twitter? Have I gotten a number of link that I predictable? All these genuine question always pushed us to being on social media site but doing so, you did not pay attention to your home page itself. You did not put enough amount of effort to your main home page and weaving a net of all other media apart from your main page of your site.

Content explain all of your problem silently, so content audit play a important role to present your site on lead search engine category. Content audit I know time overriding, so do it once in a year and if you owned same website for more than 3 year then make some little changes on content section after some interval period because it capture the attention of search engine's robot to index your site page. If you do it yourself then it made little difficult to judge your writing ability or else can hire a content service provider company.  

Some important benefits of content auditing:
·         Identifying your content problem.
·         Evaluate content quality of your site.
·         Determining the content gaping in your site.
·         Renovate your content strategies.
·         Improve content architecture of your site.
·         Improve information clarity to your users.
·         Better Management.
·         Provide the pertest value of your content.
·         Help to know about the broken link of your site.
·         Help to rectify some unnecessary pages from your site.
·         Help to design your pages presentation strategy because user does not have a patience to read out whole content within same page, so break it into different pages.
·         Content auditing help to rectify the content appearance on your site that does not support your business purpose.
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